Posts from January, 2016

Brains of the Buyer online course for better food packaging design

Allison Ball, our food industry consultant, is launching an exciting new online course in February called

Food Industry Consultant

While we love to help you launch your food packaging projects, we also love to share exciting news about things that our team and extended family members are up to. Allison Ball, our food industry consultant, is launching an exciting new online course in February called "Brains of the Buyer." This course is for Producers of Good Food, and for the inaugural session, the Design Womb community will receive a generous discount of 30% off.

Food Industry Business – Start Early

"Brains of the Buyer" helps producers grow their food business, thoughtfully. Alli works with you to create a 1 page business plan to clarify what you're actually selling & who you're selling to, why your product is different, and who your competitors are. Together, you then move on to understanding the thought process of wholesale buyers: why they choose particular products to carry and why they pass on others; how they price them; the strategy behind re-ordering, merchandising, and marketing them; and how to convince those retail accounts to say "Yes!" to carrying your products.

Alli currently helps producers increase their wholesale presence through her one-on-one consulting, and is offering group work for the first time this winter. Prior to launching her consulting business, Alli was Head of Grocery & Store Manager at Bi-Rite Market in San Francisco, one of the nation's most influential specialty food markets, where she discovered, supported and promoted hundreds of small food businesses and thousands of retail products.

Online Course – Design Womb Discount

To sign up or learn more, follow this link and use promo code FOODFRIEND to save 30% off the inaugural course. Please note spots are limited, and registrations closes Friday, January 29th at Midnight, PST. Still have questions? Email allison@alliball.com.

January 22, 2016  |  BY Nicole LaFave

Communication Arts 6th Typography Annual Competition Winner – Boo Coo Roux Food Truck

Boo Coo Roux Food Truck Branding and Design in Communication Arts Typography Annual 6 Winner 2016

Boo Coo Roux Food Truck Branding and Design in Communication Arts Typography Annual 6 Winner 2016

Boo Coo Roux Food Truck Branding and Design in Communication Arts Typography Annual 6 Winner 2016

The judges have spoken! Design Womb's branding and food truck identity work for Boo Coo Roux is one of 142 winning projects selected out of 1700 entries for this year's 6th Typography Annual. Grab a copy of the annual this month in print.

January 05, 2016  |  BY Nicole LaFave

Branding & Packaging Design