To AIGA or not to AIGA

I would call myself a pretty decently successful freelance designer. I am working to grow my business, or double/triple it by the end of this year. Back in college, I was an AIGA student member, but since graduating and working in a handful of studios and deciding to go solo and freelance full-time, I haven't paid my dues since. I fully support an organization such as AIGA, and I love what they are about, but I find is so hard to cough up that $300. It's a love hate relationship. I am a professional, but I am also going it alone at the moment. Finding a way to pay for these extra organizations and at other times paid design competitions can be rough, no matter how much you think the benefits or results from joining might be later. Luckily AIGA offers a way to pay quarterly now, though I am still not sold on making the big leap. Is it work it, is it necessary? I'd love to hear what other professionals have to say about memberships and which ones they find the most valuable. My heart and my mind are saying yes, though I am still on the fence about how to rationalize taking the leap and finally joining AIGA again.

March 28, 2010  |  BY Nicole LaFave

Branding & Packaging Design