Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Collateral Design Bay Area Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Logo Design Curry Up Now Indian Street Food Restaurant and Food Truck Wrap Design Brand Identity Bay Area, Photography by Michelle Edmunds Curry Up Now Indian Street Food Restaurant and Food Truck Wrap Design Brand Identity Bay Area, Photography by Michelle Edmunds Curry Up Now Indian Street Food Restaurant and Food Truck Wrap Design Brand Identity Bay Area Mortar Pestle Craft Cocktail Bar Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Exterior Copper and Metal Sign Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Logo Rubber stamp Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Print To-go Menu Design Curry Up Now Indian Street Food Restaurant and Food Design Brand Identity Bay Area, Photography by Michelle Edmunds Curry Up Now Indian Street Food Restaurant and Food Design Brand Identity Bay Area, Photography by Michelle Edmunds Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area T-Shirt Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Exterior Copper and Chalk Menu by Chris Corona, Photography by Michelle Edmunds Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area T-Shirt Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Logo, Pattern & Branding System Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Print To-go Menu Design Curry Up Now Indian Street Food Restaurant and Food Truck Brand Identity Bay Area Print To-go Menu Design Curry Up Now Indian Street Food Restaurant and Food Truck Wrap Design Brand Identity Bay Area
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Curry Up Now

Hungry or not, here it comes. 
Curry Up Now serves authentic Indian street food with a fusion twist to the San Francisco Bay Area. Their gang of roaming signature food trucks and three brick-and-mortars make Curry Up Now one of Northern California’s most successful and fastest-growing quick-serve restaurant startups.

Design Womb swooped in after the brand launched and redefined the brand identity and logo design. The hand-drawn logotype is paired with bold playful patterns and a curry-inspired color palette. With a menu selling “sexy fries,” it was important for the brand to stay true to the food’s own personality. It had to make a statement. The result is branding that's bright, full of flavor, and attention-grabbing.

brand identity

logo design

food truck design

stationery

menu design

print collateral

t-shirt

signage

environmental graphics

cocktail bar

Accolades ACCOLADES

Branding & Packaging Design