Curry Up Now
Hungry or not, here it comes.
Curry Up Now serves authentic Indian street food with a fusion twist to the San Francisco Bay Area. Their gang of roaming signature food trucks and three brick-and-mortars make Curry Up Now one of Northern California’s most successful and fastest-growing quick-serve restaurant startups.
Design Womb swooped in after the brand launched and redefined the brand identity and logo design. The hand-drawn logotype is paired with bold playful patterns and a curry-inspired color palette. With a menu selling “sexy fries,” it was important for the brand to stay true to the food’s own personality. It had to make a statement. The result is branding that's bright, full of flavor, and attention-grabbing.
food truck design