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Falasophy Food Truck

Sexy and fun falafel, fries, and hummus have arrived in Orange County, California. Falasophy is a gourmet falafel and hummus bar that comes in the shape of a food truck and provides a fresh interpretation of craveable street food, using the highest quality and freshest ingredients possible.

Design Womb wrapped up the brand strategy by finalizing a name and defining a strong visual positioning. We designed the Falasophy logo, its supporting graphic icons, and illustrations. The truck wrap is vibrant and playful. It incorporates a custom repeat pattern of illustrations and Falasophy philosophies. With a truck like this, you'd better know thy falafel.

Michelle Edmunds Photography

brand identity

logo design

food truck

wrap design

motif pattern

restaurant

naming

brand strategy

Branding & Packaging Design