Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging Photography Art Direction Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging, Branding and Logo Redesign Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging Photography Art Direction Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding Jaali Bean Indian Lentils & Rice Packaging Design Food Packaging Box and Standup Pouch Flexible Packaging and Branding
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Jaali Bean

Jaali Bean is passionate about helping people discover Indian food at home.

Design Womb revisited the brand's identity and overall brand strategy to execute and deliver a cohesive collection of soup kits and boxed lentils and rice. The new packaging design reflects our careful art direction, brand voice, copywriting, photography, and identity. The brand strategy balances modern with ease and excitement. The food packaging feels healthy, and the layouts are bold and dynamic.

The results deliver a retail-ready set of cohesive food packaging design which includes boxes and standup flexible pouches.

Packaging & Product Photography: Lucy Hewett, Brand Voice & Copywriting: Zach Golden, Food Stylist: Johanna Lowe

packaging design

branding redesign

brand strategy

brand voice & copywriting

photography art direction

food packaging box

standup pouch

flexible packaging

soup & lenti kits

logo design

art direction

Branding & Packaging Design