Jaali Bean is passionate about helping people discover Indian food at home.
Design Womb revisited the brand's identity and overall brand strategy to execute and deliver a cohesive collection of soup kits and boxed lentils and rice. The new packaging design reflects our careful art direction, brand voice, copywriting, photography, and identity. The brand strategy balances modern with ease and excitement. The food packaging feels healthy, and the layouts are bold and dynamic.
The results deliver a retail-ready set of cohesive food packaging design which includes boxes and standup flexible pouches.
Packaging & Product Photography: Lucy Hewett, Brand Voice & Copywriting: Zach Golden, Food Stylist: Johanna Lowe
brand voice & copywriting
photography art direction
food packaging box
soup & lenti kits