Johnny Doughnuts serves handmade fancy doughnuts and hot coffee in small batches using the freshest, highest quality ingredients to the San Francisco Bay Area. The company's home base is its brick-and-mortar bake shop in San Rafael, California.
Design Womb successfully partnered to launch the brand identity and designed a beautifully simplistic food truck using metallic gold and a flour soft color palette. We created a hand-lettered logo, which gives a nods to art deco and takes a fancy approach to classic American nostalgia. Deco-inspired doughnut icons and a pared-down American flag build out the brand's T-shirt swag and collateral. Simple classic gold used in the signage balances playful and utilitarian graphics throughout the food's doughnut box and tissue packaging system.