smrtUp is a startup concept application developed by a partnership located in the Northern California technology industry.
Design Womb was asked to design the application’s identity, and the result was a sharp owl icon paired with a bold, friendly corporate color palette, and clean typography.
Design Womb assisted with delivering the app’s store icon and general creative direction of the application’s interface. Basic, but clear mockups were supplied for the smrtUp software-development team to follow.
ui creative direction