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The Bumblebee Dessert Truck

The Bumblebee dessert truck brings seasonal desserts to the streets of Denver, Colorado, because every now and again, you just might need a cookie. Inspired by traditional French pastry and mid-century American charm, the treats and branding are meant to be exciting, delicious, and nostalgic.

Design Womb visually captured the spirit of the founder and personality of the desserts. We designed a whimsical bee logo and a comprehensive brand identity with a lot of retro charm. Betty is an old 1962 Chevy P-30 Step-Van that once shuttled passengers for a local fair parking lot. The food truck's makeover has this vintage beauty buzzing the streets with wholesome scratch-made sweets.

Photography by Christina McNeill

brand identity

logo design

food truck

packaging stamp

dessert

Branding & Packaging Design