The judges have spoken! Design Womb's branding and food truck identity work for Boo Coo Roux is one of 142 winning projects selected out of 1700 entries for this year's 6th Typography Annual. Grab a copy of the annual this month in print.
January 05, 2016 | BY Nicole LaFave
Welcome to Made For Food Trucks by Madestack. We are thrilled to share our labor of love with you. Madestack was born when we came together on client work and saw a huge gap in the market between mediocre website design templates that the average startup person doesn’t know how to install/use and quick web design services that give too much control, aren’t industry specific enough, and might not look very custom.
Facebook isn’t enough. Your customers are online, on their phones, and reading their tablets. When a friend mentions a delicious tamale or sandwich they tried from a new local food truck, it’s extremely likely that they are immediately looking for you on google to find out where you will be or to check out your menu.
Our experience in the food truck industry includes the launch of 10 trucks (and counting!) in the branding, truck design, and web design spaces across the globe. The problem? Like many startups in the food and restaurant space, food truck startups and owners don’t have thousands of dollars to throw into a custom website before they launch and generate revenue. They usually spend most of their investment on buying the truck, building the truck’s kitchen and finally branding and wrapping the truck with something visually striking.
We started with something simple. A low-cost subscription template solution that you can use to get your website up quickly without the overhead upfront of paying for a full blown custom website design for your food truck. With our website design templates, you can update information yourself, place photography, and swap to colors that are in line with your food truck’s branding. We’ve designed with the intent that the site has a flexibility and a beautiful end product with a custom look and feel.
We’ll be adding to Madestack and Made For Food Trucks now that we’ve officially launched. Stay on top of news about our future font sets* and features by joining our mailing list.
*coming very soon
August 31, 2015 | BY Nicole LaFave
We're very excited to announce Design Womb's resturant branding and design collaboration in the works this year with chefs John Shields and his wife, Karen Urie Shields. We'll be working alongside the duo for the launch of their highly anticipated Ada St. location, which is split between two floors, and the chefs envision opening two restaurants.
John worked at Charlie Trotter's, and was part of the opening team at the hot Chicago restaurant spot, Alinea. Karen spent two years at Tru working under Gale Gand, then six years at Trotter's, the last three as head pastry chef. As a husband-wife team, they opened Town House in 2008 in the tiny town of Chilhowie, VA, where they quickly acquired a monster reputation; John was a 2011 James Beard semifinalist for Best Chef: Mid-Atlantic.
July 29, 2015 | BY Nicole LaFave
In 2013 something outstanding happened to me: I discovered that I love whiskey. Having lived out on the West Coast for over 8 years, I was barely drinking anything other than cold-pressed green juice. After an evening of oysters and drinks on a snowy Chicago night, everything changed. I found my drink: The Manhattan cocktail. The crispness of a great small-batch whiskey mixed with the sweetness of vermouth, all tied together with some craft aromatic bitters and that boozy cherry had me on the first sip. On the rocks, please.
This is all to say: women like whiskey too.
Working in the food and beverage packaging and design space, I am always observing what products I purchase and what products I pass by. While whiskey packaging design is indeed starting to expand in aesthetic with a lot of modern, clean, and novel approaches, overall the designs are overtly masculine or “Old World” feeling. I want what's inside the bottle, of course, but there's very little on what's outside the bottle to sway my purchasing decision.
New craft distilleries are popping up across the country, definitely an exciting proposition, and with that some updated approaches to whiskey branding. While this is exciting, I think there are a lot of unexplored possibilities that speak to both genders that can successfully market to this new wave of younger whiskey consumers.
As it stands now, the whiskey packaging design market may be predominantly a man’s world. But as a whiskey startup distillery, I know I would want to capitalize on the new generation of whiskey drinkers and appreciators. That translates to whiskey packaging design that doesn’t put off female buyers and packaging that explores modern ways to speak to both genders. Obviously the history and lore of the drink lends to the traditional designs in whiskey packaging, but does whiskey have to feel so old and serious all the time? I'm not talking about wrapping the bottle in pink lace -- just give me something more contemporary and appealing.
Like craft coffee, I think these new small batch whiskey brands are slowly starting to explore some different and modern designs and veer away from heavy masculinity, but there is a lot of opportunity in pushing whiskey packaging design further. An amazing and quality product needs unique and quality design to accompany it. If you want to stand out on the shelves and persuade consumers that your brand is better than your competitor's, focusing on creating a novel and distinctive design aesthetic is paramount.
In the end, do you really want your brand to look like everything else on the shelf that your products will live on?
July 22, 2015 | BY Nicole LaFave
To celebrate, we're sharing a few of our favorite collaborations from the past year or so. #PackagingDesignDay
May 07, 2015 | BY Nicole LaFave