February 17, 2016 | BY Nicole LaFave
Aleksa Narbutaitis has joined Design Womb as an intern for the first half of 2016. We are thrilled to have her as part of the team and asked her to write a little entry to introduce herself. Enjoy!
I’m Aleksa. I’m a Cleveland, OH native, and I am always on the hunt for experiences that demand the best that my right and left brain have to offer. My life has been, and continues to be, a fascinating attempt at integrating these two poles of my mind. I have always had to find my way through the practical to get to, or rather, to make time for, the creative. But I’ve finally realized that I don’t want to have to make time for what I love to do. I want do it all at once.
I have a long history of creativity. I am forever in debt to my parents who taught me to be creative at a young age. I was constantly in art classes ranging from dance to drawing to ceramics to painting, you name it. Dance was where I really found my niche, and l stuck to it for quite some time.
I got my B.B.A. with a focus in Entrepreneurship as well as a minor in Dance from Loyola University Chicago. After graduation, I had a few years of small business management experience. It taught me a lot, but I wasn’t quite satisfied. Somewhere in between then and now I came to a point where I didn’t want to have to choose between my hobbies and talents and my career. So I’m not.
I am currently earning my graduate degree at Northwestern in Leadership for Creative Enterprises and I feel like I’m right where I need to be. I’m building my own brand that is me: business and creativity neatly packaged together all in one.
Nicole and Pendleton have graciously taken me in and are helping me explore my creative business side, something totally new and exciting for me. For the first time ever, I feel that I am very near figuring out what it is I want to be when I grow up. I don’t know if you’ve ever felt that feeling before. It’s pretty great. I used to fill with worry when I thought about the future, but now I only feel excitement, and that is an extraordinary feeling for a student these days.
Bottom line, I am fascinated by the business world. My goal is to add some color to it with my personal creations. Be they physical, visual, emotional; I want to leave a mark. I am thrilled to have joined the Design Womb family and even more excited for what’s in store.
February 15, 2016 | BY Nicole LaFave
February 10, 2016 | BY Nicole LaFave
February 03, 2016 | BY Nicole LaFave
While we love to help you launch your food packaging projects, we also love to share exciting news about things that our team and extended family members are up to. Allison Ball, our food industry consultant, is launching an exciting new online course in February called "Brains of the Buyer." This course is for Producers of Good Food, and for the inaugural session, the Design Womb community will receive a generous discount of 30% off.
"Brains of the Buyer" helps producers grow their food business, thoughtfully. Alli works with you to create a 1 page business plan to clarify what you're actually selling & who you're selling to, why your product is different, and who your competitors are. Together, you then move on to understanding the thought process of wholesale buyers: why they choose particular products to carry and why they pass on others; how they price them; the strategy behind re-ordering, merchandising, and marketing them; and how to convince those retail accounts to say "Yes!" to carrying your products.
Alli currently helps producers increase their wholesale presence through her one-on-one consulting, and is offering group work for the first time this winter. Prior to launching her consulting business, Alli was Head of Grocery & Store Manager at Bi-Rite Market in San Francisco, one of the nation's most influential specialty food markets, where she discovered, supported and promoted hundreds of small food businesses and thousands of retail products.
To sign up or learn more, follow this link and use promo code FOODFRIEND to save 30% off the inaugural course. Please note spots are limited, and registrations closes Friday, January 29th at Midnight, PST. Still have questions? Email firstname.lastname@example.org.
January 22, 2016 | BY Nicole LaFave